• Free From Frizz 6 week Blow Out, £14,99 in Boots
  • UK’s first home-based keratin treatment which claims to eliminate frizzy hair for more than 40 days
  • Taken five years to develop and users ‘paint on to their hair’
  • Five million women in UK prone to frizzy hair

By
Daily Mail Reporter

08:02 EST, 16 March 2014


|

08:57 EST, 17 March 2014

A desire for sleek, straight hair has led to many women paying up to £400 for Brazilian blow-dry keratin treatments.

But now a UK-based company has created a breakthrough keratin product that promises to banish frizziness for 42 days … for just £14.99.

Since the Free From Frizz Six Week Blow Out went on sale at Boots three weeks ago, it has proved so popular that it is being sold at a rate of one every three minutes.

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Fed up of the frizz? The new Free From Frizz 6 week Blow Out (right) is the UK's first home-based keratin treatment which claims to eliminate frizzy hair for more than 40 days

Fed up of the frizz? The new Free From Frizz 6 week Blow Out (right) is the UK's first home-based keratin treatment which claims to eliminate frizzy hair for more than 40 days

Fed up of the frizz? The new Free From Frizz 6 week Blow Out (right) is the UK’s first home-based keratin treatment which claims to eliminate frizzy hair for more than 40 days

It is the UK’s first home-based
keratin treatment which claims to banish frizziness for more than 40
days; other products promise just a few hours.

Free
From Frizz, which has taken five years to develop, is made by
Kent-based beauty company Medichem. It was launched in the UK first and
will go on sale in Europe in May.

It
is estimated that five million women in the UK are prone to frizzy hair
and more than 1.65million say frizziness is the number one thing they
would change about their hair.

  

Frizz free: The formula, which users 'paint on to their hair' accomplishes its frizz control and prevention by using a four part combination - a hair bond softening complex, heat, plant extracts and intensive conditioning

Frizz free: The formula, which users 'paint on to their hair' accomplishes its frizz control and prevention by using a four part combination - a hair bond softening complex, heat, plant extracts and intensive conditioning

Frizz-free forever? The formula, which users ‘paint on to their hair’ accomplishes its frizz control and prevention by using a four part combination – a hair bond softening complex, heat, plant extracts and intensive conditioning

The
frizz-free market is the fastest growing in haircare, with spending on
hair-straightening formulas soaring to £287million last year.

pugh.jpg

Expensive
Brazilian blow-dry keratin treatments have proved popular with
celebrities, but in November Jennifer Aniston revealed that she had to
cut her hair into a bob after it was damaged by one such treatment.

Unlike
some Brazilian blow-dries, the Free From Frizz  product does not
contain  formaldehyde. It comes in two bottles – one a pre-cleanser and
the other a keratin treatment.

Frizzy hair can be caused by a range of environmental conditions, including dampness, heat, static, colouring or styling.

In
a clinical eight-week trial overseen by Bruce Green, a member of the
Royal Society of Chemistry, 20 volunteers with frizzy hair who tried the
treatment still had sleek locks after six weeks.

Even after eight weeks, 14 of the 20 volunteers’ hair showed much less frizziness than normal.

Joe
Mitchell, beauty innovations manager for Boots, said: ‘It’s great to be
able to offer something that fights frizz in a different and effective
way.’

FRIZZ-FREE: THE BEST OF THE REST

VO5 Straight & Smooth Smoothing Cream, £3.89, Superdrug, Expert Collection by Pantene Pro-V Advanced Keratin Repair Shampoo, £5.99, Boots, Tresemme 7 Day Heat Activated Treatment

VO5 Straight & Smooth Smoothing Cream, £3.89, Superdrug, Expert Collection by Pantene Pro-V Advanced Keratin Repair Shampoo, £5.99, Boots, Tresemme 7 Day Heat Activated Treatment

VO5 Straight & Smooth Smoothing Cream, £3.89, Superdrug, Expert Collection by Pantene Pro-V Advanced Keratin Repair Shampoo, £5.99, Boots, Tresemme 7 Day Heat Activated Treatment

VO5 Straight & Smooth Smoothing Cream, £3.89, Superdrug, Expert Collection by Pantene Pro-V Advanced Keratin Repair Shampoo, £5.99, Boots, Tresemme 7 Day Heat Activated Treatment

The comments below have not been moderated.

jess,

Devon, United Kingdom,

9 minutes ago

I can assure you that a Dove conditioner treatment works much better than this

Lea,

Essex, UK,

5 hours ago

I wanted to get this a couple of weeks ago but ended up getting sidetracked and forgetting about it, looked at the reviews 2 days ago and was glad I didn’t waste my money.

nadia,

london,

6 hours ago

look on the boots website – only 2 stars out of 5 for this product!

Bee,

Woking,

6 hours ago

Made my hair smell like burnt hair and DID NOT WORK!!!!! Save your money!!!!!

bar,

notts,

9 hours ago

Must be ‘Boots’ day today at the DM.

Kates,

Sheffield,

10 hours ago

John Frieda anti frizz mousse is best

LoveyKat,

Baltimore, United States,

13 hours ago

Use Nexxus Keraphix for your shower conditioner and their Humectress for your leave in conditioner.Works stunningly well.Of course not cheap.But never found a better combo.When I was a hairdresser I got everybody on them.Very light and does not weigh hair down or clog the scalp like oil.

Louise,

UK,

17 hours ago

I was really tempted to buy this after reading this article. However, after reading the comments here I will stay well away. Thanks for the tips commenters!

overthesouth,

Bournemouth,

19 hours ago

Keratin treatment is really good and really works but you need to make sure it doesn’t have this really strong chemical, Formaldehyde, otherwise YOU MUST do it outside in the garden… this chemical is even making hair stylists sick as it is such a strong chemical.
I had thsi treatment and it actually lasted 3 months for me and really changed my hair to a more natural. I have keratine added shampoo (with no salt/ sodium – sodium really damages your hair) and I have natural keratin treatments every 3-4 months… keratine is really good for your hair..

Abe,

Manchester, United Kingdom,

11 hours ago

The article states it is free from formaldehyde so what is your point?

london_bird,

London,

19 hours ago

Chemical straightening/relaxing from a bottle is never going to be great. Pay the money for the results!!! I do and I’ve never looked back!!

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