A FURIOUS mum has said her daughter was left traumatised after it took seven hours to cut free a popular toy from her hair, leaving it a matted mess.
Little Eva was left in tears as mum Sandra Gow first tried using conditioner and oil to free the Bunchems toy, with it then taking two hairdressers hours to cut out the building toys.
Ms Gow, from Lybster, north Scotland, has been left fuming after the horrific experience, saying something needed to be done to prevent it from happening to other children.
Describing the ordeal of trying to pry the toy out of her seven-year-old’s hair, she said: “At one point there was a matt in her hair that was about three centimetres wide was so tough that it broke the hairdresser’s scissors.
“Eva was in pain and crying all the way through. We were all really upset, the hairdressers had tears streaming down their faces while they were trying to get them out.”
The 45-year-old said her daughter had been playing with the squishy building balls that she got for Christmas when some dropped into her hair – with the young girl left in tears and starting to panic.
Ms Gow said she had had desperately tried to help but was left feeling sick when she couldn’t get the toys out of Eva’s hair herself, having to turn to a hairdresser friend to work for five and a half hours to free the hooked balls from the young girl’s head.
Her daughter, who once took pride in her “princess hair” has now become subdued and was even reduced to tears when she saw a stray Bunchem left on the floor after the April 11 incident.
Ms Gow is now hoping to raise awareness about the toy for other families, saying: “But I don’t understand – if something needs so many warnings then it’s not a child’s toy.
“They’re not suitable for a child to play with.”
A Spin Master Toys spokesman said: “Since Spin Master launched Bunchems in August 2015, we have received an overwhelmingly positive response from children, parents and industry partners.
“Bunchems are colourful, soft, tactile balls that make endless creations, however, they are intended only to be adhered to other Bunchems.
“This is particularly important for parents and caregivers to understand.
“The Bunchems packaging and directions clearly state: ‘Caution: Keep away from hair. May become entangled’.”
“Immediately after the product was released in 2015 and after hearing hair entanglement feedback from a few consumers, we quickly developed instructional videos for our YouTube channel and website as a way to proactively educate people on how to play with the product and how to remove Bunchems from hair if they do get tangled.
“We are also very careful to avoid depicting any creations in our marketing materials that show an end result that could be ‘worn’ or placed on or near hair.
“The vast majority of calls our customer care team receives are from people trying to find the product at retail.
“We want everyone to enjoy the endless play Bunchems provides, and to ensure safe fun, we encourage consumers to follow the directions carefully and properly.”
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