Hair’s What I Think blog: Beauty show isn’t always a tummy ache – Capecodonline
Each spring the beauty industry puts on a wild ride of a show called the International Beauty Show (IBS) at the Javits Convention Center in New York City. It is like nothing you’ve ever seen before. The show draws over 60,000 beauty professionals to its event each year. It’s filled with education, vendors, main stage performances, mayhem and noise – lots of noise. Amid the sounds of over 400 vendors hawking their wares, are about 100 of them playing their own brand of techno rock, designed to make you think they are the coolest. And they are.
Every year there is something you never thought you’d see in a million years. Here are a few of my favorites:
Two mostly naked men, heating up Beenie Babies in a microwave – and using them to do a roller set on a woman, sitting in her lingerie – absently filing her nails.
Women walking through the expo on stilts (and yes in their fine underwear) tossing sample packets of the product they were touting, into the crowd.
A male stylist, rocking out on the main stage, cutting hair. His eye-catching appeal was that he had two pairs of shears, stacked in each hand, and was doing the haircuts a la EDWARD SCISSORHANDS. The crowd stands, transfixed, waiting for the blood.
One year a clipper company spent the entire show (three days!) putting beautiful young women on stage and shearing off all of their hair – down to a naked scalp! How they managed to find that many girls willing to part with their hair is beyond me. The pay must have been amazing. I guess if you’re a young, broke, beautiful woman, living in New York City, there are worse ways to make a buck.
So really, the show is THE SHOW! Every year I say I’m not going – hotels are too expensive…driving into the city is a pain…I want to go someplace warm. But then – the brochure comes out and I remember all of the crazy fun I had the last time I went -and I am sucked in! For two days I almost forget that most of my clients just want a trim and their roots colored. I can imagine that I am going to go back to Cape Cod, pull those Beanie Babies out of the attic and rolls those suckers into Mrs. Jones’ hair! It is just the shot of adrenaline I need to bring the glamour back into my work day.
So, HAIR’S WHAT I THINK: Every industry needs a yearly convention. We need to see others who are the exaggeration of ourselves – the BIG sellers – the DRAMA QUEENS of our industries – the MAIN STAGE performers. It gives our careers a jolt – an incentive and the desire to push ourselves just the tiniest bit. It also makes us happy to go back to our own little salon and pick up just one pair of shears and give Mrs. Jones a great haircut.
Salon tip of the day: Sometimes when our hair is flat, we give it the opposite of what it really needs. Moisture pumps up hair! Use your moisturizing conditioner even if your hair feels flat. It will give your hair more elasticity to hold a curl, handle the hair sprays, gels and curling irons you’re going to need to get through a cold, dry winter on Cape Cod.
Read more Hair’s What I think blog posts by Kathy Aspden here.
We reserve the right to remove any content at any time from this Community, including without limitation if it violates the Community Rules. We ask that you report content that you in good faith believe violates the above rules by clicking the Flag link next to the offending comment or fill out this form. New comments are only accepted for two weeks from the date of publication.