It has long been acknowledged that Kim Kardashian is a serious makeup ~influencer~.
If Kylie Jenner is responsible for taking the overlined lip and matte colour stratospheric, Kim can take credit for making contouring, highlighting, and baking mainstream (even if the drag community had been doing it for years beforehand).
So for a while, we’ve been pondering when Kim Kardashian-West will actually release a makeup line.
It just seems natural. Kim loves makeup. The Kardashians love making money from their personal brands. Kylie’s makeup line is wildly successful. A KKW makeup line just makes sense.
Last night, finally, it happened: Kim announced that yes, she will indeed be creating her own makeup line – and it’ll come out next week.
We don’t know much about Kim’s makeup range, other than its name – KKW Beauty – and its release date – 21 June 2017.
Kim announced the move on Instagram with a mini video, and pushed her followers to a new account dedicated only to the beauty side of things.
The only things that account has uploaded are videos reminding us of the launch date. A strong way to build hype, we reckon.
A post shared by KKWBEAUTY (@kkwbeauty) on Jun 13, 2017 at 10:17am PDT
As Kylie’s collection is so lip-focused, we suspect Kim’s will be more skin-centric, with bronzers, highlighters, and contouring kits galore in neutral shades.
But hey, maybe she could surprise us with neon green eyeshadow and glittery lipstick (we doubt it).
Keep your eyes glued to the kkwbeauty Instagram for updates, and set an alarm on your phone now if you’re hoping to get hold of makeup created by the mind of Kimmy K. It’ll likely sell out fast.