The ‘no makeup selfie’ craze seems like narcissism masked as charity. Why not … – The Independent

Posted: Wednesday, March 19, 2014

The reason the ‘no makeup selfie’ trend consistently gets
under abstainers’ Dream-Matte-Mousse-soaked-skin isn’t because it doesn’t mean
well. We’re sure many participants genuinely believe a warts and all Instagram
accompanied with a feeble ‘My no makeup selfie for cancer awareness xx’
caption, has somehow roused a cousin twice removed to visit the Cancer Research
site and donate their savings in entirety. But thinly veiling vanity as philanthropy
more than irks. The entire thing smacks of the Beyoncé “I woke up like
this” arrogance social media has seen us become so accustomed to. From
superfluous ‘no filter’ reminders to boasts of being bare faced in a profile
pic, the pretence these images are for anything other than an onslaught of
‘natural beauty’ acclamations, coupled with pats on the back for ‘fighting the
cause’ makes the no makeup selfie mania even harder to stomach.

If the craze is truly about the cause, why not ditch the
Marie Claire and donate to Marie Curie this month? Or seek sponsorship for shirking
the MAC?
Why not raise genuine awareness through posting admittedly less-sexy cancer
stats and symptoms, as opposed to a slightly blurred picture of your best au naturel
benevolent pout? Or how about just simply uploading the snap and not skipping
out on donating to a cancer charity afterwards? At the very least a simple link
to the site of a cancer charity accompanying the self aggrandizing captions
would make the whole farce more tolerable.

Even if Macmillan donations do increase because of a few
no-slap snaps and conversation about cancer is fostered, so much more can be
done with this fad than tagging a few friends and forgetting all about it all soon
after. We must truly ask ourselves – what has an image of someone’s unmade up
face done for the fight against cancer, that the thousands of other pictures of
their made up faces haven’t? This could have been equivocal to Movember
(“Makeup-free March” – wasn’t hard, was it?) or Dry January for the non drinkers,
but in its current state it simply doesn’t cut it. Much of the flack the NekNomination
craze received could have been easily evaded, had nekkers asterisked *to raise
awareness for prostate cancer*, but at least they remained true to their reason
for partaking; showing off.

You can’t help but wince at the fact uploading a picture of
what you actually look like is now being deemed ‘brave’,
especially when being held up against cancer. And on realising the movement was
actually initiated by author Laura Lippman, who uploaded a photo of her bare
face in solidarity with actress Kim Novak after she was criticised for her looks at the Oscars earlier this month,
you can’t help but feel as though someone has simply taped ‘Cancer Awareness’
on a premade bandwagon, without any intention to aid the fight. The only
‘awareness’ it seems to be promoting is self. Despite good intentions it’s coming
across as smug and self congratulatory, for doing very little and let’s be
honest – if you’re not donating, what are you doing bar seeking praise for
having the cojones to ditch the contour?


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