Nonprofit, food market bringing “Dr. Bronner’s Magic Foam Experience” to Historic Morganton Festival – Morganton News Herald

Posted: Tuesday, September 19, 2017

For the first time ever, the Historic Morganton Festival is welcoming a vendor that will shower people in foam that “leaves you feeling refreshed and tingly-clean.”

Burke County United Way is partnering with Food Matters Market and Café to bring the Asheville-based representatives of the soap brand Dr. Bronner’s “Magic Foam Experience“ to the festival for children and adults to enjoy.

The company will be bringing a clear, enclosed trailer that participants get into to be covered in “Dr. Bronner’s” organic soap and water to create a foam.

“They lather up with this soap and then they are sprayed with water and it makes these big bubbles,” said Chasity Rice, the executive director of Burke County United Way.


Magic Soapbox Inside.JPG

Children walk through the  “Dr. Bronner’s Magic Foam Experience” at a previous event.

submitted photo

The foam is made simply from organic soap, water and compressed air and is safe and biodegradable, according to Burke County United Way.

There will be a variety of sample items from Dr. Bronner’s line of products, including soaps, lotions, hair crèmes, toothpaste and bumper stickers that people can enjoy, said information from BCUW.

Rice came across Dr. Bronner’s Magic Foam Experience when in Asheville at another festival and saw that a lot of children were having fun with it. That’s when she knew she had to bring it to Morganton.

“They are coming free of charge,” she said.

BCUW was going to charge $1 per person for the foamy experience, but the company would not allow it because it went against Dr. Bronner’s philosophy, Rice said.

“The company’s philosophy is very much about taking care of each other and equity and just basically being good to each other,” Rice said.

So instead of BCUW making it fee to participate, “Dr. Bronner’s Magic Foam Experience” will be raising money for the nonprofit.

“Oftentimes, when people think of the United Way, they think of just fundraising, but this is free,” Rice said. “We have coordinated this to bring it here for the community…it is us bringing it to the community for the community.”

Folks who want to join in the fun should bring a towel to dry off after going through the the Magic Foam Experience, Rice said.

Dr. Bronner’s Magic Foam Experience will be available at the festival from 5-9 p.m. on Friday and from 9 a.m. to 9 p.m. on Saturday. It will be located at the intersection of West Union and King Street between Root & Vine and The Grind Cafe.

To learn more about Dr. Bronner’s, visit

Staff Writer Jonelle Bobak can be reached at or 828-432-8907.


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