How Anti-Aging Cosmetics Took Over the Beauty World – Pacific Standard

Posted: Thursday, August 31, 2017
Shiseido's anti-aging sheeted mask, which contains liquid pure retinol, promises to remove crow's feet and darkness around the eyes.

Shiseido’s anti-aging sheeted mask, which contains liquid pure retinol, promises to remove crow’s feet and darkness around the eyes.

(Photo: Yoshikazu Tsuno/Getty Images)

In some ways, insecurity is just as central to modern beauty industry profits as BB creams and matte lips. Making women feel as if they’re not good enough is central to the sale of all those two- and three-figure backlit skin creams, all of which come in tiny opaque bottles and promise to contain at least a touch of Aphrodite’s magic.

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