Why Are Anti-Aging Products So Expensive? – Good Housekeeping Magazine

Posted: Wednesday, April 02, 2014

Q: Anti-aging skin-care products are so pricey! Are the more expensive ones really better?

A: Not necessarily. The Good Housekeeping Research Institute always tests beauty products with a wide range of prices, and our scientists have found again and again that bargain choices perform as well as — or even better than — more expensive ones. For example, the winning night cream in our first anti-aging awards, L’Oréal Paris Advanced RevitaLift Deep-Set Wrinkle Repair Night Lotion, costs about $20.

However, if you’re looking to spend less than that, you’ll likely be disappointed. Anti-aging ingredients such as peptides and retinol tend to be more expensive than those found in plain moisturizers. One item you can always save on: facial cleanser. Dermatologists recommend Cetaphil and CeraVe, gentle face washes that are appropriate for all skin types; each costs around $10.

Nina Judar is the beauty director at Good Housekeeping. Start your 21-day free trial of 7 Years Younger: The Anti-Aging Breakthrough Diet or find it wherever books are sold.


FROM OUR EXPERTS IN Inside the Institute



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