Makeup

Five Questions for Issa Rae’s Makeup Artist – Hollywood Reporter

Joanna Simkin on the star’s glowy skin, collaborating with Vera Wang and the duo’s music ritual. Before Issa Rae’s breakout HBO show Insecure premiered in fall 2016, makeup artist Joanna Simkin and the show’s star had already hit it off. “It was the very first press and promo run for season one,” says Simkin of working with the newly anointed face of CoverGirl “We clicked immediately—she’s awesome and inspiring and…

Posted: Monday, September 18, 2017

IT Cosmetics CEO told she was too fat to sell makeup – Fox News

Jamie Kern Lima, co-founder and CEO of IT Cosmetics, has a long list of accomplishments – starting her own business, selling her company to L’Oreal for $1.2 billion in 2016 and being honored at the annual Cosmetic Executive Women (CEW) Achiever Awards are just some. But Lima’s success in the beauty industry almost didn’t happen because of an investor’s concern over Lima’s size, which she recounts in her CEW…

Posted: Sunday, September 17, 2017

Rihanna’s makeup is a wild success because it was actually made for dark-skinned women – Quartz

White skin has been treated as the standard for so long in the US and Europe that only recently have the big makeup labels seriously begun developing products specifically for black and brown women. Yet even as more brands turn their attention to customers of color, shoppers with darker skin tones can still have difficulty finding shades that match them. Even when the products are out there, it might require…

Posted: Sunday, September 17, 2017

Rihanna’s makeup is a wild success because it was actually made for dark-skinned women – Quartz

White skin has been treated as the standard for so long in the US and Europe that only recently have the big makeup labels seriously begun developing products specifically for black and brown women. Yet even as more brands turn their attention to customers of color, shoppers with darker skin tones can still have difficulty finding shades that match them. Even when the products are out there, it might require…

Posted: Sunday, September 17, 2017

NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches an app called Makeup Crew – TechCrunch

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired by L’Oreal for a reported $500 million. Now NYX is releasing…

Posted: Sunday, September 17, 2017

NYX Cosmetics, known for its ‘digital-first’ marketing strategy … – TechCrunch

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired by L’Oreal for a reported $500 million. Now NYX is releasing…

Posted: Sunday, September 17, 2017

Pat McGrath Stuns with Her First-Ever Permanent Makeup Collection – Vanity Fair

All aboard the mother ship—but take your time, there’s no need to rush. Pat McGrath Labs has yet another major launch today and, unlike past collections from the makeup maverick, this one will be re-stocked… indefinitely. (Is that a deep sigh of relief we hear?). McGrath has built off of her Lust: MatteTrance lipsticks to create a full range of products, including bling-worthy eye-shadow palettes, lip pencils, eye pencils, mascara,…

Posted: Saturday, September 16, 2017

/CORRECTION — IT Cosmetics/ – Markets Insider

In the news release, IT Cosmetics CEO Calls Out Industry, Calls for Change at CEW Achiever Awards Event, issued 15-Sep-2017 by IT Cosmetics over PR Newswire, we are advised by the company that the hyperlink under the first paragraph should now be directing to the official, high-resolution video on Facebook, rather than the unofficial, low-resolution version of the video, as originally issued. The complete, corrected…

Posted: Saturday, September 16, 2017

Eye carumba! Hailey Baldwin rocks VERY heavy and unusual makeup as she commands attention on the runway at … – Daily Mail

By Ryan Smith for MailOnline Published: 07:47 EDT, 16 September 2017 | Updated: 10:02 EDT, 16 September 2017 e-mail 34 View comments On Friday night, she was the centre of attention as she bared her enviably toned abs at the the adidas x JD EQT campaign bash in east London. And Hailey Baldwin had all eyes on her once again on Saturday, when she walked the runway for Matty Bovan’s S/S18…

Posted: Saturday, September 16, 2017

NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches an app called Makeup Crew – TechCrunch

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired by L’Oreal for a reported $500 million. Now NYX is releasing…

Posted: Saturday, September 16, 2017

NOW look what you made her do! Taylor Swift dons zombie makeup in new making-of clip for her smash-hit video – Daily Mail

By Dailymail.com Reporter Published: 20:30 EDT, 15 September 2017 | Updated: 02:08 EDT, 16 September 2017 e-mail 281 View comments It takes a lot of work to make Taylor Swift appear gruesome. And viewers see that process unfold in a new making-of clip documenting the time in the makeup chair the superstar songstress spent as she made her music video for her smash hit single, Look What You Made Me…

Posted: Saturday, September 16, 2017

Get The No-Makeup Look From The Spring/Summer 2017 Shows At New York Fashion Week – Forbes

Photo courtesy of NARS A natural sun kissed flush and glow at Alexander Wang during New York Fashion Week 2018 The no-makeup, barely-there look has been a mainstay on the runways especially as soon as the Spring/Summer collections come out. It is a look that resonates with most women because of its effortless and youthful appeal. When the all-natural makeup trend first caught on fire, contours of the face were…

Posted: Saturday, September 16, 2017

NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches an app called Makeup Crew – TechCrunch

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired by L’Oreal for a reported $500 million. Now NYX is releasing…

Posted: Friday, September 15, 2017

NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches an app called Makeup Crew – TechCrunch

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired by L’Oreal for a reported $500 million. Now NYX is releasing…

Posted: Friday, September 15, 2017

NYX Cosmetics, known for its ‘digital-first’ marketing strategy, launches an app called Makeup Crew – TechCrunch

NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired by L’Oreal for a reported $500 million. Now NYX is releasing…

Posted: Friday, September 15, 2017

How Kylie Jenner turned her $29 lipstick business into a $420 million empire in 18 months – CNBC

<!– –> VISIT CNBC.COM Home Entrepreneurs Leadership Careers Money Specials PRIMETIME Money Money 9 Hours AgoCNBC.com Kylie Jenner, the youngest member of the Kardashian-Jenner family, may only be 20 years old. But she could be the most successful of all the sisters, including older half-sister Kim Kardashian West. In fact, WWD recently announced that what began as an online business selling lipstick for $29 each has earned Jenner’s makeup company…

Posted: Thursday, September 14, 2017

Rihanna is marketing her makeup to everyone — and it’s paying off – ThinkProgress

The launch of Rihanna’s Fenty Beauty makeup line was two years in the making, which gave the star time not only to fine-tune her product but also to hone her message. So by September 7, when she arrived at the warehouse in Brooklyn’s Navy Yards for the party announcing Fenty Beauty’s debut in a in a Belle-yellow ballgown skirt and crop top by Oscar de la Renta, Rihanna knew exactly what…

Posted: Thursday, September 14, 2017

Rihanna’s new makeup line throws all kinds of shade – CNN

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Posted: Thursday, September 14, 2017

How Kylie Jenner turned Kylie Cosmetics into a $420 million empire – CNBC

<!– –> VISIT CNBC.COM Home Entrepreneurs Leadership Careers Money Specials PRIMETIME Money Money 4 Hours AgoCNBC.com Kylie Jenner, the youngest member of the Kardashian-Jenner family, may only be 20 years old. But she could be the most successful of all the sisters, including older half-sister Kim Kardashian West. In fact, WWD recently announced that what began as an online business selling lipstick for $29 each has earned Jenner’s makeup company…

Posted: Thursday, September 14, 2017

Rihanna’s new makeup line throws all kinds of shade – CNN International

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Posted: Thursday, September 14, 2017